A new look for a bedrock brand
- Details
- Published: Thursday, 31 July 2014 11:25
- Written by Concrete News
Michigan-based Besser Co. is marking several milestones in 2014: 110 years in the concrete products business, 60 years of industry education, and 10 years as an employee-owned company. “To acknowledge the significance and excitement behind these milestones, we introduced a new logo and website. The new look balances a humble reflection of our past while embracing our future,” says Director of Marketing Kari Schellie. “We felt it was an appropriate time to change our look on the outside to reflect the progress we’ve made on the inside.”
