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Txi, Oldcastle Architectural Maximize Lightweight Mix Packaging, Distribution

Through an agreement with Sakrete of North America, Texas Industries has sharply expanded production and big box retail presence of its Maximizer lightweight,

Don Marsh

Through an agreement with Sakrete of North America, Texas Industries has sharply expanded production and big box retail presence of its Maximizer lightweight, high-yield packaged concrete. A Sakrete licensee with three Texas bagging plants, TXI has in turn licensed Maximizer production at up to 20 Sakrete of NA-owned operations serving the eastern U.S. Prior to the agreement, TXI packaged the value-added product for Texas and southern California retail and dealer customers, and licensed production to Ash Grove's Materials Packaging Corp. subsidiary plus U.S. Mix Û extending Maximizer availability to Great Plains and some Rocky Mountain states. The Sakrete of NA plants position Maximizer for shelf space in Home Depot and Lowe's Midwest, Southeast, Mid-Atlantic and Northeast stores.

Packaged in TXI's signature royal blue, Maximizer embodies branding savvy the company has applied to processed materials and concrete products from its Texas and California cement, aggregate and ready mixed operations. Using lightweight aggregate, Maximizer 40- or 80-lb. bags yield upwards of double the volume of mix from a conventional packaged concrete, and cure to a target 5,500-psi compressive strength. TXI sources Maximizer aggregate from its Texas and California expanded clay plants. Sakrete of NA will likely derive some Maximizer lightweight aggregate from Big River Industries, a sister Oldcastle Architectural business with expanded clay plants in Alabama, Arkansas and Louisiana. The TXI agreement follows Sakrete of NA's recent expansion of licensing with Materials Packaging.