Kicking off Icon Expo will be a Vision 2020 education forum. Notes NCMA Chairman-elect Mark Wilhelms (Kirchner Block & Brick; see report, page 17) regarding the event, Our goal is to work with industry partners from the Mason Contractors Association of America and the Brick Industry Association to recapture lost market share and build on it by the year 2020. While this is easy to say, he emphasizes, the implementation of our plan requires some education and coordination in order to be truly effective. Attendees will become familiar with resources that help make the business case for ÎSustainable Masonry CommunitiesÌ. Also, professional community planners will be on hand to explain how they can support local efforts to draft and implement masonry planning policies.
In addition to the forum, 10 Vision 2020 sessions will help attendees learn how to prioritize opportunities for growing market share; develop action plans to approach decision- and policymakers; and, cultivate strong relationships with local officials.
Further, Concrete Products University (CPU) will offer industry-leading education programs tailored to the specific needs of concrete masonry and hardscape producers and allied professionals. Independently verifying an individual's industry knowledge, CPU certification programs provide documentation highly valued by customers, employers, regulators, and business partners. CPU education sessions presented during this year's show are organized in tracks according to attendees' job functions. They include: Production, Operations, and Safety; Executive Leadership; Sales and Marketing; and, Business Management.