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Lafarge Canada builds a better website

Sources: Lafarge Canada Inc., Toronto; CP staff

Launched in conjunction with the Construct Canada show in Toronto, the www.buildingbettercities.ca website offers customers and stakeholders rich content to understand the complete range of building solutions from Lafarge Canada, the country’s largest construction materials producer.

The site address reflects a brand positioning Lafarge Group adopted earlier this year, spotlighting a commitment to sustainable construction and resilient building amid unprecedented urban development across the globe. Whether visitors are building a road, bridge or high-rise residential complex, remediating an urban brownfield, or developing a mine or hydroelectric project, the website’s technical data, videos, application case studies, blog section and social media links collectively detail the concrete, cement, and aggregate producer’s capabilities across a range of segments.

"We are confident this tool will enhance customers’ experience and demonstrate our value-add as a construction solutions partner," says Lafarge Canada Vice President, Marketing Abbas Khan.