Kentucky RMCA shares solid message
- Published: Thursday, 13 November 2014 16:10
- Written by Concrete News
A new Kentucky Ready Mixed Concrete Association tagline, used thus far on more than 5,000 bumper stickers and tee shirts, focuses on longevity. “CONCRETE LASTS A LIFETIME” anchors a promotional/educational effort for branding concrete as a resilient and durable product. The association and producer members have distributed shirts among University of Kentucky, University of Louisville and Middle Tennessee State University, Murfreesboro, students, while securing sticker spots on cars and trucks, and in offices and bars.