‘Build with Strength’ frames NRMCA’s low- to mid-rise market value proposition
- Published: Tuesday, 12 April 2016 21:20
- Written by Concrete News
Sources: National Ready Mixed Concrete Association, Silver Spring, Md.; CP staff
NRMCA capped its 2016 Convention unveiling “Build with Strength,” a multi-million dollar, coordinated industry campaign to better educate the design, construction and building code communities about the benefits of concrete, especially in the low- to mid-rise sector.