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HILL, MCPHERSON CLIMB VULCAN EXECUTIVE RANKS

The Vulcan Materials Co. executive management succession continues this year with the elevation of Senior Vice President, South Region Tom Hill to executive vice president and chief operating officer, and his East Region counterpart, John McPherson, to executive vice president and chief financial officer.

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Fifty years enough for world’s best known concrete signature

American Concrete Institute (ACI) logoAgainst a World of Concrete 2014 backdrop last month in Las Vegas, the American Concrete Institute unveiled a new logo and tagline aimed at strengthening its message and perception among target audiences in industry, government, academia and scientific communities. Marking the first major update since 1964, a new ACI logo reflects the group’s 110-year heritage and increasingly global reach with a more modern, vibrant, and professional image. It signifies the next step in the ACI brand evolution and serves as the foundation for consistent design and messaging across all Institute communications. A new tagline, “Always advancing,” highlights commitment to perpetuating concrete knowledge, technology, construction, and quality, as well as collaboration and professional growth.

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CEMENTING BETTER MESSAGE

Following a formal change of corporate identity late last year, Portland Cement Association replaced a spelled out name accompanying its logo with the tagline, “America’s Cement Manufacturers.” “This is not a change of name. The organization is still Portland Cement Association,” affirms President and CEO Gregory Scott. “Rather, the new identity embraces who we already are, avoids confusion [with the term “portland”] by nontechnical audiences and better describes the organization and its members.

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ACI rebuilds concrete.org with an eye to functionality, graphics, mobile devices

The new www.concrete.org was developed by website information architecture experts at The Understanding Group of Ann Arbor, Mich. Web page design and brand identity were upgraded in conjunction with Q Ltd., also of Ann Arbor.American Concrete Institute has completely overhauled and redesigned its website, www.concrete.org. Based on feedback from members and customers, the site features more intuitive navigation than its predecessor, new tools and “Topics in Concrete” sections, plus capability to translate content through a built-in translator. The site will maintain existing committee functionality with an easier-to use interface, and automatically reformat to display on mobile, tablet, and desktop devices.

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Crane operator group expands certifications at NPCA urging

From the National Precast Concrete Association … The National Commission for the Certification of Crane Operators (NCCCO) will develop two boom truck-specific certifications in response to requests from stakeholder groups. NCCCO envisions a certification subtype addressing the vehicles’ unique characteristics based on recommendations from a working group that included NPCA producer members and technical staff, plus other industry representatives.

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