CEMENTING BETTER MESSAGE
- Published: Friday, 28 February 2014 08:56
- Written by CP Staff
Following a formal change of corporate identity late last year, Portland Cement Association replaced a spelled out name accompanying its logo with the tagline, “America’s Cement Manufacturers.” “This is not a change of name. The organization is still Portland Cement Association,” affirms President and CEO Gregory Scott. “Rather, the new identity embraces who we already are, avoids confusion [with the term “portland”] by nontechnical audiences and better describes the organization and its members.