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Cemex investment unit backs materials, equipment logistics provider

Source: Cemex Ventures, Madrid

The venture capital unit of Cemex S.A.B. de C.V. has taken a stake in GoFor Industries, a last-mile logistics marketplace for on-demand material and equipment delivery in home improvement and construction. Operating in Canada and the United States, the startup matches the delivery requirements of distributors, retailers, and contractors with the appropriate lightweight to heavy-duty vehicles of its driver community inventory.

“With this investment, we seek to improve a critical point in the construction value chain, ensuring the efficient on-site delivery of materials,” says Cemex Ventures CEO Gonzalo Galindo. “Our open collaboration platform enables us to bring innovative solutions and business models to Cemex customers. We work to identify our industry’s challenges and position our company at the forefront of the construction revolution.”

GoFor’s flexible, on-demand services allow businesses to supplement their busy fleets or choose GoFor as their exclusive out-sourced logistics partner for local and out-of-town deliveries. Founded in 2016 by a team with extensive construction industry experience, GoFor focuses on the supplier and retailer supply chain and is exploring growth prospects across major urban areas in Canada and the United States. It is poised for expansion to 20 major market areas in 2020, providing what management contends is an indispensable tool for suppliers, distributors, builders and contractors—turning the traditional cost center of delivery into a modern, customer-centric profit center.

GoFor CEO Brad Rollo calls Cemex Ventures an ideal partner, bringing “deep construction industry experience, providing valuable insight and guidance as we scale our operations across North America.”