Sources: Novacem Ltd., London; CP staff
Now refining production of an alternative to calcium-heavy portland cement, Novacem ranks among 31 start-up companies named Technology Pioneers to be recognized at the 2011 World Economic Forum. The company's magnesium silicate-based carbon negative cement reduces carbon dioxide emissions a) through lower temperature processing compared to conventional portland cement; and, b) by imparting CO2-absorbing characteristics in finished concrete. Novacem cites work with a world-class group of partners, including Lafarge Group, to accelerate process commercialization.
Technology PioneersÌ products and business models, notes World Economic Forum Managing Director Andr» Schneider, will have a durable and valuable effect in several industries and society as a whole. We look forward to their unique contributions to the mission of the Forum: improving the state of the world.
The mid-January gathering in Davos, Switzerland, is a perennial stop for Bill Gates, Warren Buffet and other business elites, along with major figures in politics and entertainment. Past Technology Pioneers have included Google (2001) and Twitter (2010), both matching sponsorsÌ selection criteria for companies involved in major innovations with the potential for long-term impact on business and society.