Sources: Ozinga Ready Mix Concrete, Mokena, Ill.; CP staff
Ozinga RMC driver Joel Alford and his mother Barb, who works in the producer’s central dispatch office near southwest suburban Chicago headquarters, rose to the occasion when nominated to take the ALS Ice Bucket Challenge. A decision to up the ante to a 1,200-gal. load of chilled water from Joel Alford’s rear discharge mixer garnered coverage from local and national news organizations, some stemming from a 90-second YouTube post.
Through August 26, the ALS Association in Washington, D.C., notes that this year's campaign—greatly enabled through social media channels and the #IceBucketChallenge tag—was nearing $90 million in donations, about a 35-fold increase against the total raised from late July–late August 2013. The organization leads research aimed at a cure for the progressive neurodegenerative condition known as Lou Gehrig’s Disease.