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Oldcastle Architectural brings block, stone, bagged brands under Echelon umbrella

Sources: Oldcastle Architectural, Atlanta; CP staff

The leading player in concrete block and stone veneer has unveiled a brand to make its vast portfolio of masonry products and services easier to identify, select and order. Echelon Masonry will build on Oldcastle Architectural’s track record of continuous innovation in conventional or premium architectural block; unit color variety; lightweight or full depth veneer stone; high performance wall systems; and, products with advanced environmental or acoustical performance.

Trenwyth Architectural Masonry block, Artisan Masonry Stone Veneers, Quik-Brik (concrete masonry brick alternative), Architectural Concrete Masonry Units (regionally produced), Amerimix bagged blends, plus EnduraMax and InsulTech masonry systems will be consolidated under Echelon. The new brand is positioned with existing Oldcastle Architectural pillars: Belgard Hardscapes, Sakrete and Lawn & Garden (organic bagged products).

“The launch of the Echelon brand is a strategic move that will not only provide better oversight of our product categories internally, but is also very meaningful for our customers,” says Executive Vice President, Sales, Marketing & Product Development Ken O’Neill. “Architects, masonry professionals and building developers will have one source—Echelon—for all of their needs.”

With the most comprehensive masonry offering in the industry and 170 locations in the U.S. and Canada, he adds, Oldcastle Architectural is dedicated to helping customers with product expertise, aesthetics, performance and the goal of delivering projects on spec and on budget. O’Neill cites especially a new one-stop website, www.EchelonMasonry.com, that enables product information, styles, colors, LEED data and technical information to be accessed quickly with fewer clicks—saving time of design professionals and other users.