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A new look for a bedrock brand

Michigan-based Besser Co. is marking several milestones in 2014: 110 years in the concrete products business, 60 years of industry education, and 10 years as an employee-owned company. “To acknowledge the significance and excitement behind these milestones, we introduced a new logo and website. The new look balances a humble reflection of our past while embracing our future,” says Director of Marketing Kari Schellie. “We felt it was an appropriate time to change our look on the outside to reflect the progress we’ve made on the inside.”

Some may recognize the original globe that was incorporated in the Besser logo during the late 1960s to reflect the company’s global presence. The new logo also adopts the “Trusted Since 1904” tagline to acknowledge Besser’s longevity in the industry.

“Our new logo is a true reflection of growth and transformation. We wanted to pay tribute to our company’s notable history while modernizing the logo to reflect the tremendous efforts we’ve made over the past several years,” says Besser President and CEO Kevin Curtis. Among those efforts he cites the Servopac concrete product machine; new, intelligently designed curing systems; and, innovative, big board paver machines.

The new www.besser.com is designed to ensure compatibility with today’s browsers, tablets, and mobile devices. Compared to the prior version, users benefit from richer online content that is easier to navigate and share. The site features Besser’s complete range of concrete products equipment, technical support materials, and educational opportunities.