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Mobile app guides users wire-to-wire on paver, SRW projects

Pavestone brought to 2015 Hardscape North America a mobile app programmed as a comprehensive, start to finish resource for residential and commercial projects incorporating the company’s flagship and regional unit masonry brands. The technology led offerings the producer unveiled during the late-October event, staged at the Kentucky Exposition Center, Louisville.

21 Pavestone 300With market researcher Freedonia Group projecting annual concrete paver and SRW unit demand growth above 7 percent over the next five years, notes Pavestone Vice President, Marketing & Sales Ed Fioroni, Ph.D., “Timing for our mobile app couldn’t be better. In this competitive environment, defining a project and selecting the right products are critical for success. Our mobile app makes that process fast and easy from anywhere—regardless of type, size, scope or location of a project. For more than 25 years, we’ve taken the responsibility of providing our customers the highest quality support and this mobile app reaffirms that commitment.”

In addition to nationwide access to Pavestone unit masonry, product information for the CST (Pa., N.J., Md.), Willamette Graystone (Wash., Ore.) and Flagstone (Fla.) brands is available to app users geo-located or self-identified in appropriate areas. Pavestone, CST, Willamette Graystone and Flagstone comprise the Quikrete Cos. segmental concrete products division.

Designed for use on iOS and Android devices, the Pavestone app provides a robust menu of interactive options highlighted by a “Project Planner,” which considers every detail including design elements and product specifications for transforming commercial or residential outdoor spaces. Joining it are “Search Products,” providing downloadable and shareable technical data; “Idea Gallery,” inspiring project design with product recommendations; “Video Gallery,” with step-by-step project instructions; “Calculators,” recommending product amounts for projects; “Find a Contractor” and “Find a Dealer,” connecting users through geo-targeting; “Project Share,” promoting work through photo and video posts on social media; and, “Favorites,” cataloging projects with design and product information.