Fifty years enough for world’s best known concrete signature
- Published: Friday, 28 February 2014 09:07
- Written by CP Staff
Against a World of Concrete 2014 backdrop last month in Las Vegas, the American Concrete Institute unveiled a new logo and tagline aimed at strengthening its message and perception among target audiences in industry, government, academia and scientific communities. Marking the first major update since 1964, a new ACI logo reflects the group’s 110-year heritage and increasingly global reach with a more modern, vibrant, and professional image. It signifies the next step in the ACI brand evolution and serves as the foundation for consistent design and messaging across all Institute communications. A new tagline, “Always advancing,” highlights commitment to perpetuating concrete knowledge, technology, construction, and quality, as well as collaboration and professional growth.