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26 AMX 150A comprehensive re-branding initiative for Amerimix, Oldcastle Architectural’s pre-blended mortar, grout and stucco offering, includes new messaging and a new logo to be incorporated throughout all communication elements. The initiative is part of a sustained commitment towards helping masons and plasterers “build better” with the company’s product line.

26 Sak 150Known internationally as the original ready-mix bagged concrete product for 80 years, Sakrete of North America is recognizing its position as professionals’ choice and the decision do-it-yourself concrete practitioners can depend on, by updating its identity.

24 Bell 150A year after management outlined a proposed split into two public companies, W.R. Grace & Co. in Columbia, Md., completed the separation of its namesake business from a new entity, GCP Applied Technologies Inc. The latter was officially formed February 3 in a distribution of new GCP stock, at 1:1 ratio, to W.R. Grace shareholders. Cambridge, Mass.-based GCP Applied Technologies’ two global businesses, concrete admixture mainstay Grace Construction Products and Darex Packaging Technologies, have 2,800-plus employees in locations on six continents, and serve customers in more than 110 countries.


25 Pipei 150American Concrete Pipe Association (ACPA) and BASF Corp. (Admixture Systems) officials joined University of Texas at Arlington Structural and Applied Mechanics Professor Seyedali (Ali) Abolmaali for a World of Concrete 2016 presentation on how a new ASTM Committee C13 on Concrete Pipe standard positions dry cast structures more competitively against less robust drainage alternatives.

22 Truckii 150Leading major World of Concrete 2016 rollouts was the International HX Series, available in 115- and 120-in. bumper-to-back-of-cab (bbc), set-forward or set-back axle versions. Navistar Inc. CEO Troy Clarke characterized the HX as “an opportunity to recapture a leading position in the vocational market—a segment we previously led. The launch underscores our commitment to innovation, dedication to uptime and position as a leader.”