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ACI rebuilds concrete.org with an eye to functionality, graphics, mobile devices

The new www.concrete.org was developed by website information architecture experts at The Understanding Group of Ann Arbor, Mich. Web page design and brand identity were upgraded in conjunction with Q Ltd., also of Ann Arbor.American Concrete Institute has completely overhauled and redesigned its website, www.concrete.org. Based on feedback from members and customers, the site features more intuitive navigation than its predecessor, new tools and “Topics in Concrete” sections, plus capability to translate content through a built-in translator. The site will maintain existing committee functionality with an easier-to use interface, and automatically reformat to display on mobile, tablet, and desktop devices.

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CEMENTING BETTER MESSAGE

Following a formal change of corporate identity late last year, Portland Cement Association replaced a spelled out name accompanying its logo with the tagline, “America’s Cement Manufacturers.” “This is not a change of name. The organization is still Portland Cement Association,” affirms President and CEO Gregory Scott. “Rather, the new identity embraces who we already are, avoids confusion [with the term “portland”] by nontechnical audiences and better describes the organization and its members.

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U.S. Concrete Business Approaches Three-Mile Bridge Schedule

Eastern Concrete Materials, Inc., a business unit of U.S. Concrete, Inc., has begun a contract covering land-supplied ready mixed for the New Tappan Zee Bridge. The $3 billion-plus Hudson River crossing will succeed an obsolete, maintenance-prone structure, dating to the mid-1950s and presently carrying upward of 140,000 metro New York commuters between Rockland and Westchester counties.

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Crane operator group expands certifications at NPCA urging

From the National Precast Concrete Association … The National Commission for the Certification of Crane Operators (NCCCO) will develop two boom truck-specific certifications in response to requests from stakeholder groups. NCCCO envisions a certification subtype addressing the vehicles’ unique characteristics based on recommendations from a working group that included NPCA producer members and technical staff, plus other industry representatives.

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Lafarge Canada Builds A Better Website

Launched in conjunction with the Construct Canada show in Toronto, the www.buildingbettercities.ca website offers customers and stakeholders rich content to understand the complete range of building solutions from Lafarge Canada Inc., the country’s largest construction materials producer.

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