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U.S. Concrete enters new league of promotion, pacing Andretti Autosport

Driver Marco Andretti’s No. 98 Honda bears the U.S. Concrete Inc. logo and colors as part of a 2018 Verizon IndyCar Series race sponsorship. Starting last month with the Toyota Grand Prix of Long Beach (Calif.) and Honda Indy Grand Prix of Alabama (Birmingham), the sponsorship continues through Indianapolis (Grand Prix and Indy 500), Texas, Pocono (Pa.) and Sonoma (Calif.) events.

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A week after contending in the Toyota Grand Prix of Long Beach (top), Marco Andretti slid into his No. 98 Kerauno Honda on pit lane at the Honda Indy Grand Prix of Alabama. PHOTOS: Chris Jones

The opening event proved an ideal venue to flag U.S. Concrete’s presence in the southern California aggregates business: One of the principal distribution assets the Texas-based producer gained late last year acquiring Polaris Materials Corp., Vancouver, is a Port of Long Beach sand & gravel depot. Forthcoming races will position U.S. Concrete to tie in the sponsorship with its Redi-Mix and Central Concrete Supply operations in the Dallas-Ft. Worth and San Francisco Bay Area markets.

“The legacy and strength of the Andretti team exemplifies the business units that make up the U.S. Concrete family and is an excellent platform to showcase what we offer,” says U.S. Concrete Marketing Communications Manager Andrew Pinkerton. “We look forward to taking [the Marco Andretti and Andretti Autosport] partnership beyond the race track and integrating the Andrettis’ winning formula into our business.”

“U.S. Concrete is a leading brand in its industry, as is the Andretti brand in IndyCar, so we are very excited about this partnership,” adds Andretti Autosport CEO Michael Andretti.