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CEMENTING BETTER MESSAGE

Following a formal change of corporate identity late last year, Portland Cement Association replaced a spelled out name accompanying its logo with the tagline, “America’s Cement Manufacturers.” “This is not a change of name. The organization is still Portland Cement Association,” affirms President and CEO Gregory Scott. “Rather, the new identity embraces who we already are, avoids confusion [with the term “portland”] by nontechnical audiences and better describes the organization and its members. [It] allows the entire Association to communicate that our industry is an important part of the American manufacturing community, making a vital product and creating well-paying jobs.” The tagline, he adds, clearly identifies PCA as a national association.